8 Proven Strategies to Sell Value, Not Price: A Guide to Getting Paid What You’re Worth
In today's competitive market, selling based on price alone is a race to the bottom. To thrive, professionals and businesses must emphasize their unique value. Here are eight strategies to ensure you're getting paid what you're worth by selling value—not price. 1. Stand Out by Being Unique In a crowded market, being ordinary makes you invisible. To avoid being perceived as "common," identify and highlight what sets you apart. Are you a specialist in a niche area? Do you bring unique expertise or innovative approaches to your work? By showcasing your distinct skills, you become more attractive to clients who value your expertise over cost. 2. Select Your Clients Carefully Don’t let clients dictate your worth. Instead, define the type of clients you want to work with. Craft a profile of your ideal client—someone whose values align with yours and whose company you enjoy. By turning away those who don’t meet your criteria, you elevate your perceived value and...