Bonuses: How to Add Value and Increase Sales
Bonuses are a tried-and-true method to boost the appeal of your products. Whether you’re selling your own creations, reselling products, or rebranding existing ones, the right bonus can elevate your offer and make it irresistible to customers. However, with almost every marketer using bonuses, standing out requires offering genuine value and timing them strategically. Here’s how to effectively use bonuses to raise the perceived and actual value of your products. Why Bonuses Work Bonuses create additional motivation for potential customers. A well-chosen bonus not only complements the main product but also removes hesitation by offering something extra. Key Benefits of Bonuses: Reinforce the value of the main product. Differentiate your offer from competitors. Encourage quick purchasing decisions. Characteristics of a Valuable Bonus Relevance: Directly relates to your product and enhances its value. Immediate Utility: Provides actionable insights or tools custome...