Faiz Afkham

  Bonuses are a tried-and-true method to boost the appeal of your products. Whether you’re selling your own creations, reselling products, or rebranding existing ones, the right bonus can elevate your offer and make it irresistible to customers. However, with almost every marketer using bonuses, standing out requires offering genuine value and timing them strategically. Here’s how to effectively use bonuses to raise the perceived and actual value of your products. Why Bonuses Work Bonuses create additional motivation for potential customers. A well-chosen bonus not only complements the main product but also removes hesitation by offering something extra. Key Benefits of Bonuses: Reinforce the value of the main product. Differentiate your offer from competitors. Encourage quick purchasing decisions. Characteristics of a Valuable Bonus Relevance: Directly relates to your product and enhances its value. Immediate Utility: Provides actionable insights or tools custome...

Sales scripts are powerful tools in a salesperson’s arsenal, offering structure and guidance. However, when misused, they can undermine your efforts, making interactions feel robotic and impersonal. To truly connect with prospects and close deals, it’s essential to strike a balance between structure and spontaneity. Let’s dive into how you can transform your sales approach with these proven tips. 1. Embrace Conversational Delivery Sales is about connection, not recitation. Why It Matters: Prospects are more likely to engage with a conversational tone than a rehearsed one. How to Do It: Use your script as a guide, not a verbatim playbook. Add humor, personality, and spontaneity to keep the conversation dynamic. Tip: Practice with a colleague to refine a natural, engaging delivery. 2. Lighten Up: Bring Personality to Your Pitch Rigid scripts can make you seem mechanical and unapproachable. Why It Matters: A relatable salesperson is a likable one. Prospects want to feel ...