Faiz Afkham

  In today's competitive market, selling based on price alone is a race to the bottom. To thrive, professionals and businesses must emphasize their unique value. Here are eight strategies to ensure you're getting paid what you're worth by selling value—not price. 1. Stand Out by Being Unique In a crowded market, being ordinary makes you invisible. To avoid being perceived as "common," identify and highlight what sets you apart. Are you a specialist in a niche area? Do you bring unique expertise or innovative approaches to your work? By showcasing your distinct skills, you become more attractive to clients who value your expertise over cost. 2. Select Your Clients Carefully Don’t let clients dictate your worth. Instead, define the type of clients you want to work with. Craft a profile of your ideal client—someone whose values align with yours and whose company you enjoy. By turning away those who don’t meet your criteria, you elevate your perceived value and...

  In the world of coaching, the success of your business hinges on one critical process: your marketing methodology. While many coaches focus on providing exceptional service, setting competitive pricing, and crafting compelling branding, it is your approach to marketing that ultimately determines the growth and sustainability of your business. In this post, we’ll explore the stark differences between traditional sales-based marketing and the transformative power of education-based marketing. By the end, you’ll see why adopting an education-first mindset could revolutionize your business strategy. Why Sales-Based Marketing Falls Short Most coaches adopt sales-based marketing because it’s what they see all around them—TV ads, print media, and cold calls. However, this approach comes with several challenges that can hold your business back: Lack of Comfort and Confidence : Many coaches feel uneasy delivering a “sales pitch.” This discomfort often translates into a lack of con...