3 Reasons Why the Copy You Dislike Could Be Your Profit Powerhouse
Crafting copy that clients initially dislike can ironically be the key to driving their success. As marketers and copywriters, it’s crucial to understand that effective copy isn’t about appealing to personal tastes—it’s about resonating with the target audience. Here’s why the copy you don’t love might bring you the profits you do: 1. Customers Think Differently Your customers don’t live in your world. While industry professionals may find certain phrases overused or dull, these same words can feel fresh and exciting to everyday consumers. Fresh Perspectives: What seems repetitive to you might be completely new to your audience. For example, terms like “hype-free marketing” or “no-nonsense solutions” can captivate customers unfamiliar with your jargon. Adaptability Matters: Copy that simplifies your expertise and makes it relatable connects more deeply with potential clients. SEO Tip: Target keywords that resonate with non-expert audiences, such as “simple marketing tips” or...